Founded in Rifle in 2017, EcoPoint is a technologically advanced environmental firm specializing in geographic mapping and analysis for large- and small-scale projects. The company employs GIS specialists, botanists, soil scientists, and biologists to complete projects on behalf of a client base consisting of public land users like Oil and Gas, hard rock mines, renewable energy, and right of way in addition to private landholders. All of whom need to meet reporting requirements and restoration compliance.
Owners Kirsten and Michael Clancy first approached Northwest SBDC hoping to improve the company’s financial processes and workforce strategies after experiencing 1200% growth over five years which had finally outpaced their current abilities. At the time, EcoPoint had 15 employees and exponential demand. They were also interested in how to better brand the company to help it advance its position and reputation in the overall marketplace and launch a new revenue stream.
Through working with multiple consultants, EcoPoint achieved three goals important to its operations. The company developed and implemented a budget and expense review process to effectively manage and control its expenses over several departments and project managers, ensured employees remained motivated and engaged throughout the implementation of the new processes, and created a new position within the company to execute new marketing and brand strategies.
Additionally, Kirsten and Michael became familiar with critical employment laws to support an active employment scenario. The company also attended an SBDC Network event connecting environmental companies and government agencies.
About her experience, Kirsten said, “As a quickly growing company, EcoPoint has benefited immensely from the tools and consulting offered through the SBDC. From scaling strategies to onboarding procedures to department budgeting, the SBDC provided time and consideration to our individual needs.”