Northwest SBDC Workshops
Several legal updates are going to impact Colorado employers, even the smallest organizations, in the New Year. Join Reagan Freed, Human Resources executive and SBDC consultant, for practical advice on how to implement and audit your employee policies and learn how the legal updates will impact your business. This webinar is designed for businesses without an HR representative.
About the presenter: Reagan Freed is an accomplished HR executive with over 20 years of experience developing people strategies that support organizational goals. Her areas of focus are HR strategy, employee engagement, compliance/policy development and training, process evaluation and improvement, and refining employment structures to meet the ongoing and evolving needs of the business. Reagan earned her Bachelor’s in Business Management from the University of Colorado, Denver, and is a certified SHRM-SCP. She serves as an HR Consultant and trainer for small businesses with the Northwest Colorado SBDC and the Boulder SBDC. Reagan also serves on the Board of Directors for the Colorado State HR Council.
Our Grow with Google series provides free digital training courses and tools to help your small business adapt, grow, and better serve your community.
Click the dropdown menus below to read more about each workshop.
About the presenter: Pamela Starr is a leading authority on building customer loyalty and a professional speaker for Grow with Google. A sought-after keynote speaker, Pamela helps people achieve more measurable and profitable results from their digital and offline communication programs. For all her presentation attendees, she delivers real-world tools and strategies that drive stellar results.
Wednesday, January 19
12 – 1pm
No Cost to Attend
In this presentation, you’ll get an overview of some of the best (and free!) ways to sell your products on Google, even if you don’t have an e-commerce website.
In this session, we will explore:
- How to showcase your products on your Business Profile on Google Search and Maps.
- An introduction to the Google Merchant Center that helps you showcase your products on Google for free.
- How to create a “product feed” so you can showcase a number of products on Google as well as e-commerce platforms like Shopify.
Wednesday, February 16
12 – 1pm
No Cost to Attend
Join us and learn how to tap into the power of YouTube. Get best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand.
In this session, we will explore:
- Understanding different video formats
- How to setup a YouTube channel
- Making good creative, and how to target and measure the results
Wednesday, March 16
12 – 1pm
No Cost to Attend
Join us and learn how to reach more customers and grow your business with Google Ads.
In this session, we will explore:
- How to create an account and set up an ad campaign
- How to write ads that are more likely to help you achieve success
- How to understand the difference between Google Smart Campaigns and Ads expert mode
